Taboola

Open your ad account, set your goal, and start moving traffic in under an hour. Choose a performance objective—site visits, leads, sales, app actions—and install the tracking pixel (or server-to-server) to capture conversions and revenue. Build your first campaign: pick countries and devices, layer audiences (contextual topics, interests, retargeting, lookalikes), and set a bid strategy (manual CPC or target CPA/ROAS). Upload creatives in batches: punchy headlines, clear images, optional short video, and your logo. Add UTM parameters, frequency caps, and pacing. Use allowlists or exclusions to steer delivery toward placements that match your brand. Launch, then let the system learn while you seed at least 3–5 creative variants.

Once live, run a tight weekly optimization loop. In reporting, break down results by site, placement, creative, geo, and device. Pause low-CTR units, raise bids on segments with strong conversion rates, and exclude sources that drain budget. Test landing pages alongside creatives; small copy changes can swing CPA. Set automated rules for spend, bids, and pausing based on thresholds (e.g., stop any ad after 2,000 clicks without a conversion). Refresh headlines every 7–10 days to fight fatigue, and rotate new images. Expand scale with engaged-user retargeting and lookalikes built from high-LTV converters. Keep controls on: category/keyword filters, pre-bid brand suitability, and daily caps to protect margin. When ready to grow, clone winning setups to new regions and localize titles and imagery. more